The Ultimate Diamond Buying Guide: Expert Tips from Frith & Bradshaw Jewelers


Purchasing a diamond is a significant investment, often marking an important milestone in life. At Frith & Bradshaw Jewelers, we understand the importance of making an informed decision when buying a diamond. In this ultimate diamond buying guide, we share our expert tips to help you navigate the world of diamond shopping with ease and confidence, ensuring you make the perfect choice for your special occasion.

Set Your Budget

Determine a comfortable budget before you start shopping for a diamond. This will help you focus on options within your price range, preventing you from falling in love with a diamond that is beyond your means. Remember, the sentiment behind the diamond is more important than the price tag.

Familiarize Yourself with the 4 Cs

Understanding the 4 Cs of diamond quality—carat, cut, clarity, and color—will help you make an informed decision when choosing a diamond.

  • Carat: A unit of weight used to measure diamonds and gemstones.
  • Cut: The way a diamond is shaped and proportioned, affects its brilliance, fire, and scintillation.
  • Clarity: A measure of a diamond's internal imperfections or inclusions.
  • Color: The presence of any hue in a white diamond, graded on a scale from D (colorless) to Z (light yellow or brown).

Choose the Right Shape

Diamonds come in various shapes, such as round, princess, cushion, emerald, and more. Each shape has its unique characteristics, so consider your partner's style and preferences when selecting the perfect shape.

Understand Diamond Certificates

A diamond certificate, issued by an independent gemological laboratory, provides a detailed analysis of the diamond's quality based on the 4 Cs. When buying a diamond, ensure it comes with a certificate from a reputable lab, such as the GIA or AGS.

Select the Ideal Metal and Setting

The metal and setting you choose for your diamond can influence the overall look and durability of the piece. Popular options for metal include yellow gold, white gold, rose gold, and platinum. As for the setting, consider your partner's style preferences and lifestyle when selecting the ideal design.

Shop with a Reputable Jeweler

Choose a reputable jeweler with a solid track record, such as Frith & Bradshaw Jewelers, to ensure you're buying a high-quality diamond. Look for jewelers who offer excellent customer service, transparent pricing, and a good return or exchange policy.

Inspect the Diamond in Person

Whenever possible, inspect the diamond in person under different lighting conditions to get a true sense of its appearance. Pay attention to its brilliance, fire, and scintillation, which contribute to the diamond's overall beauty.

Consider Diamond Alternatives

If you're looking for a more budget-friendly or ethical option, consider lab-grown diamonds or other gemstones, such as moissanite or sapphires. These alternatives offer a similar appearance to natural diamonds but often come with a lower price tag and a smaller environmental impact.

By following these expert tips from Frith & Bradshaw Jewelers, you can confidently navigate the world of diamond buying, ensuring you make the perfect choice for your special occasion. Remember, the most important aspect of any diamond purchase is the love and commitment it represents. Happy shopping!


Frith and Bradshaw Jewelers

Serving the Sacramento Area since 1984.

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